iDrink is an innovative company committed to transforming the beverage industry with our flagship brand, iDrink. We specialise in crafting premium, health-focused drinks that cater to the needs of modern, wellness-conscious consumers. Our beverages are designed to offer a guilt-free, refreshing experience, blending great taste with essential vitamins and nutrients.

As part of our operations, we collect and process personal data to improve your experience with our website, products, and services. This Privacy Policy explains how we collect, use, store, and safeguard your personal information, as well as your rights concerning your data.

We are dedicated to maintaining transparency in all our practices and ensuring that your privacy is always a top priority. Our commitment extends to upholding ethical and legal standards for data protection, and we continuously strive to provide a secure environment for our customers.

We are the data controller of your personal data, meaning that we are responsible for managing and protecting your personal information in accordance with UK data protection laws.

The Information Commissioner’s Office (ICO) is the body responsible for regulating data protection laws in the UK. We reference the ICO throughout this policy. You can learn more about the ICO by visiting their website here.

We collect data in several ways, either directly from you, automatically, or from third parties. Below are the main methods we use to gather information:

You may provide us with personal data when you interact with us, including by filling out forms or corresponding with us through various channels such as post, phone, email, chat, or social media. This includes data you share when you:

• Sign up to receive our newsletter;
• Make inquiries or request information;
• Create an account on our website;
• Order our products;
• Request direct marketing communications;
• Use the “refer a friend” feature;
• Participate in our forum;
• Engage with us on social media;
• Enter a competition, promotion, or survey;
• Contact our customer services team;
• Leave comments or reviews on our products or services.

As you interact with our website, we may automatically collect data about your device, browsing actions, and usage patterns. This includes data we gather when you click on our advertisements, whether on our site or on third-party platforms like social media.

We may also obtain personal data about you from third-party sources, such as:

• Service providers that support our ecommerce operations, including payment processors and fraud prevention services;
• Analytics providers, advertising networks, and search information services;
• Data partners;
• Friends who refer you via our “refer a friend” feature;
• Publicly available sources;
• Any third parties who are legally permitted or have your consent to share your data with us, such as through social media or review sites.

We limit the personal data we collect to what is necessary in order to achieve the purposes outlined in this policy (see “Why We Process Your Personal Data” below for more details). Depending on how you use our website, we may collect the following personal data:

This could include:

• Your name;
• Your date of birth;
• Your contact details (such as your email, postal address, and phone number); and
• The contents (including text, images, or documents) of any message you send through the ‘contact us’ section of our website.

This could include:

• Your Internet Protocol (IP) address; and
• Details of the web browser version you used.

Special category data refers to personal data that is considered sensitive under UK data protection law and requires additional safeguards. We do not need to collect any special category data from you. Therefore, we kindly ask that you avoid providing any such data. If we inadvertently receive special category data, we may delete it. You can read more about special category data on the ICO’s website.

If you provide us with personal data about another individual, you are responsible for ensuring that you have obtained their consent for us to use their data in line with this privacy policy.

We will only use your personal data when the law allows us to do so. The most common reasons we process your personal data include:

1. To Fulfil a Contract
   We use your personal data when we need to perform a contract that we are about to enter into, or have already entered into, with you. For example, when you make a purchase, a contract is formed between you and us to supply the product.
2. For Legitimate Interests
   We may process your personal data when it is necessary for our legitimate interests, or those of a third party, and these interests do not override your rights and freedoms. For example, we may use your data for fraud detection during the checkout process or to ensure the security of our website.
3. To Comply with Legal Obligations
   We may process your personal data to comply with legal or regulatory requirements. For example, we may keep records of sales for tax compliance purposes.

We can only process your personal data where we have a lawful basis to do so. Our lawful basis for processing your personal data is determined based on the purposes for which we process it.

Below are the main purposes for processing your personal data when you use our website:

• To fulfil any prizes if you win a promotion, prize draw, or competition on our website.
• To manage or improve our website.
• To monitor the nature of complaints and identify trends.
• To allow you to participate in interactive features of our website, if you choose to do so.
• To contact you should you request assistance via the ‘Contact Us’ section of our website.
• To analyse and use information you provide in surveys (e.g., we might develop new products based on survey responses).

We can only process your personal data where we have a lawful basis to do so. We determine the lawful basis for processing your personal data based on the purposes for which we process it. Our purposes for processing your personal data when you use our website are as follows:

• To fulfil any prizes if you win a promotion, prize draw, or competition through our website.
• To manage or improve our website.
• To monitor the nature of, and trends in, complaints.
• To allow you to participate in interactive features of our website where you choose to do so.
• To contact you if you ask us to using the ‘contact us’ section of our website.
• To analyse and use any information you provide if you complete a survey (e.g., we might develop new products based on your responses).

In almost all cases, our lawful basis for processing your personal data will be one of the following

This means the processing is necessary for our legitimate interests or the legitimate interests of a third party. Examples include:

• To analyse or use information if you have responded to one of our surveys on our website.
• To monitor how visitors use our website.
• To manage or improve our website.
• To monitor the nature of, and trends in, complaints.
• To implement changes or actions in response to your feedback.
• To retain records of how we have dealt with complaints.
• To administer our share schemes and analyse shareholding data.

This means the processing is necessary (A) because you have asked us to take certain steps before entering into a contract with you, or (B) to enable us to perform a contract we have entered into with you. Examples include:

• To enable you to take part in a prize draw, competition, or promotion (in accordance with our Prize Promotion T&Cs).
• To monitor visitor compliance with our website terms of use and other policies.

This means you have given us your consent to process your personal data. An example would be:

• To respond to your message if you get in touch with us through the ‘contact us’ section of our website.

We will only keep your personal data for as long as is reasonably necessary to achieve the purposes for which it was collected. The retention periods we apply take into account:

• Legal and regulatory requirements and guidance
• Limitation periods that apply in respect of taking legal action
• Our ability to defend ourselves against legal claims, handle complaints, and ensure good practice
• The operational requirements of our business

In certain cases, we may anonymise your personal data (so that it can no longer be linked to you) for research or statistical purposes, in which case we may use this information indefinitely.

• Information you provide when entering a prize draw, competition, or promotion: We keep this for a period of 3 months following the closing date of the prize draw, competition, or promotion.
• Information you provide in a message (including your contact details) through the ‘contact us’ section of our website: We would normally not retain this information for more than one year, except in relation to product quality feedback, which we may retain for up to six years.

We may share your personal data with:

• Other companies within our group
• Third parties we have appointed to provide services on our behalf (e.g., IT providers, marketing services, professional advisers, or delivery companies)
• Law enforcement agencies, courts, regulators, government authorities, or other organisations if we need to meet legal or regulatory obligations or protect our rights or the rights of others
• Any organisation that acquires, or to which we transfer, all or substantially all of our assets and business.

We may use your data to send you updates, offers, new products, services, and promotions related to iDrink. You can opt-out of receiving these messages at any time by contacting us at contact@idrink.com.

We store your personal data in our offices and on secure servers provided or supported by third parties acting under our instructions. If your personal data is transferred or stored outside the UK or EEA, we will ensure appropriate measures are in place to protect it. For example, we will only transfer your personal data outside the UK or EEA when a UK Government or European Commission-approved method of validating the transfer is in place.

7.4 Your Rights

You have a number of legal rights concerning your personal data. To read about your legal rights (including any exceptions that apply), please visit the ICO’s website.

Your personal data may only be accessed by authorized employees or third parties, such as our trusted partners, including those working with iDrink under agreements to comply with this policy. These third parties are obligated to handle your data responsibly and in accordance with our privacy guidelines.

At iDrink, we use a variety of methods to connect with you and promote our products. These may not always involve your personal data. In some cases, we may purchase advertising space in both the real world and online platforms, including websites and social media. If you see iDrink ads on websites or social media, they may not be specifically targeted to you, as we may simply have bid for the advertising space. Additionally, we may use ‘lookalike’ audiences on search engines or social media platforms, which are not directly aimed at you and can be controlled via the privacy settings of each platform.

We may use your Identity, Contact, Technical, Tracking, Usage, and Profile Data to understand your preferences and interests better. This helps us determine which of our products, services, and offers may be relevant to you. We may use this data to communicate with you through the following channels:

• Email
• Phone
• Text
• Post

On our website, you have the ability to manage your marketing preferences. You can opt-in to receive our newsletter or other marketing communications when you create an account. If you have made a purchase, we may send you personalized offers and updates related to our products and services unless you have opted out during the purchase process. Additionally, if you leave items in your shopping cart without completing the checkout, we may send you a gentle reminder to encourage you to finalize your purchase.

You always have the right to opt-out of direct marketing communications. The easiest way to do this is by using the unsubscribe link at the bottom of any marketing email or by emailing us directly at team@idrink.com.

We will only share your personal data with third-party companies for direct marketing purposes if we have obtained your express consent.

We work with advertising partners to improve the reach of our ads and to track their effectiveness using retargeting and analytics. We use Tracking Data, including cookies, to deliver relevant online advertising, including on websites and social media.

Cookies allow us to display ads that we believe are most relevant to you and potential new customers. When you visit our website, cookies may be placed by third-party advertising networks to retarget you with ads related to content you have viewed on our website. This process is known as retargeting. Cookies also help us track whether you have seen a specific ad and how often it has been shown, enabling us to refine our advertising approach. In addition, cookies allow us to monitor whether you have opened a marketing email, so we can improve the relevance of our communications.

For more information on how we use Tracking Data, including cookies, and to learn how you can manage your cookie settings, please refer to our Cookie Policy below.

Most cookies related to advertising are placed by third-party advertising networks. If you wish to control the types of ads you see online, you can opt out of personalized ads through the following platforms:

• European Interactive Digital Advertising Alliance
• Digital Advertising Alliance (U.S.)
• Network Advertising Initiative

For mobile-specific opt-out options, visit the Network Advertising Initiative’s Mobile Choices page.

Please note that we do not control cookies set by third-party advertising networks.

When you visit or log in to our website, cookies and similar technologies may be used by our online data partners or vendors to associate your activity with other personal information they may have about you, such as your email or home address. This data may be used to send targeted communications and marketing materials to those addresses. If you wish to opt out of receiving these types of ads, you can use the opt-out options provided by the networks listed above

A cookie is a small file consisting of letters and numbers that we store on your browser.

Our website uses cookies to differentiate you from other users. This helps us provide you with a seamless experience while browsing and allows us to improve our website.

We use the following categories of cookies

These cookies are essential for the website to function properly. They include, for example, cookies that allow you to log in, use the shopping cart, or make secure payments.